The low advertised prices at some jewelry stores in Sonoma County aren't such a bargain when you realize that those stores simply mark up their prices in order to mark them back down to fool you into thinking you're getting sale prices.
So you want an honest jewelry store without dishonest pricing gimmicks, and that's what we found in J Solar Fine Jewelry in Petaluma CA.
Honest Pricing at J Solar Fine Jewelry
Why is honesty in pricing so important to J Solar Fine Jewlry owner Jill De Witte? She told us, "We never mark up a product just to mark it back down or offer cheap promotional diamonds that aren't high quality. Instead, our customers know they are getting the best quality jewelry at an honest price."
And customers appreciate knowing J Solar Fine Jewelry is looking out for them. In fact, a recent customer was thrilled to find that J Solar Fine Jewelry's regular price was less than a competitor's advertised 60% off sale price for the identical piece of jewelry. Jill De Witte shares, "With jewelry, it's true that you get what you pay for. Real deals don't come from big sales, they come with finding a piece that's an honest value for the quality you're getting, and that's what we give our customers every day."
J Solar Fine Jewelry, in Petaluma CA: The Honest Jewelers
While some chain jewelry stores prey on customers by pushing them into high-priced jewelry that customers can't afford without expensive financing, J Solar Fine Jewelry focuses on matching the right piece to the 
customer and their budget. "I just believe in pricing our jewelry fairly," Jill De Witte explains. "We care about our clients and work within their budgets to find the perfect pieces for them." J Solar Fine Jewelry also offers free layaway. Customers can reserve pieces for only 20% down and J Solar Jewelry will hold the items interest-free.
The salespeople at typical jewelry stores in Sonoma County are paid commission, so they may be tempted to sell you items you can't afford in order to make more money. But J Solar Fine Jewelry is different. That's because J Solar Fine Jewelry is the family-owned jewelry store that deals honestly with clients. "It's unusual to find a jewelry store owned and run by a woman, but this one is," Jill De Witte explains. "My jeweler is a woman and the two women who work at the store are mother and daughter, so we're a very family-oriented store. My own daughters even come in and help out from time to time."
J Solar Fine Jewelry also offers the major jewelry brands as well as custom pieces designed and created by their on-site jeweler. Jill De Witte also does insurance appraisals for all types of jewelry. And J Solar Jewelry fills a niche in Petaluma because they also carry jewelry by local artists. Customers are also fascinated by the local art sold at J Solar Fine Jewelry, including wall art, art glass and small gift items that are hand made by local artisans.
Customers love that J Solar Fine Jewelry is an inviting jewelry store. "Our door is always open duringa business hours, so customers feel welcome to come in and look around," Jill De Witte shares. "We're proud of our gorgeous displays and our welcoming atmosphere." In fact, J Solar Fine Jewelry stands out from other jewelry stores because it's so inviting. Customers are encouraged to hold and try on the jewelry, and children are always welcome.
Jill De Witte, Jeweler With A Passion
It's obvious that J Solar Fine Jewelry owner Jill De Witte is passionate about jewelry. "I've loved jewelry since I was a kid," she says, "and I've always been involved in making jewelry." Jill was a professional bench jeweler in Santa Rosa and managed a local jewelry store before opening J Solar Fine Jewelry. And it's the personal connections with her customers that are Jill De Witte's favorite part of running J Solar Fine Jewelry. "I love to see my clients taking home things they are excited about. It's so rewarding to help customers find them the perfect item they've been searching for. And when clients come in for jewelry repairs or to have their items appraised, it's wonderful to hear their stories and share that history with them," she says.
Jill De Witte is also dedicated to her family. She lives in Petaluma just blocks from J Solar Fine Jewelry, so it's easier for her to split her time between her shop, where she works six days a week and her family. Jill is married with two grown daughters and two grandsons. "I'm so fortunate to have my family living close to me," she admits. "I spend a lot of time with them and get to watch my grandsons on Tuesdays, which I love doing."
So it bears out that you'll get the best value when you go to an honest jewler with honest pricing, like J Solar Fine Jewelry in Petaluma CA. They're inviting you to visit them Mondays through Saturdays between 10AM and 6PM, Sundays from 11AM to 5PM.
